Apple has acquired U.K. based Semetric which makes Musicmetric. Musicmetric claims to have the “world’s most powerful music analytics dashboard.”
Musicmetric enables a “quick overview of how an artist is performing online.” Not limited to streaming services, Facebook and Twitter action only, it also tracks file sharing bit torrent sites, downloads, demographics and sales.
Apple quietly acquired them back in October of 2014. When The Guardian asked Apple for a comment, the reply was predictably evasive, “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plan.”
Adding these kinds of deep analytics to Beats Music would add value for record companies and artists. Speculation abounds if the purchase of Musicmetric is specifically designed for the next iteration of Apple’s streaming offering.