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DeezerDeezer announced they have acquired Muve Music from AT&T subsidiary Cricket. This puts Deezer in the #2 position for paying subscribers among the music streaming services.

With Spotify recently announcing they are up to 15 million paying subscribers (60 million total users), and Deezer appearing to have a specific plan they are pursuing (previously announcing their U.S. Elite tier and now purchasing Muve Music to gain a foothold in the U.S. market), it is prime time for Beats Music to announce its next phase. Apple has been silent concerning what will become of Beats Music – if it will be rolled into iTunes Radio and/or iTunes or continue being its own brand.

Is Apple enthusiastic or ambivalent about the streaming marketplace? Apple’s next announcement may give us an insight. As Bobby Owsinsky points out for Forbes, “Deezer [now] offers a tantalizing feature set unmatched by any other service at the moment. It has a free streaming radio tier, a low cost on-demand tier, and a high-end audio tier available on a single platform.” Let’s go Apple, show us what Beats Music has been doing behind the scenes lately…

Will Apple, Google, or Amazon overpower the music streaming market in 2015 or will Spotify, Deezer, Rdio, Tidal, Rhapsody, SoundCloud continue to gain marketshare and show profits enabling survival? Stay tuned…