Slightly more than 6 months since Beats Music launched, Apple has finalized the purchase of Beats and Beats Music. CEO of Beats Music, Ian Rogers is sliding over to run iTunes Radio while continuing to direct Beats Music. According to the Wall Street Journal, Rogers “will run both teams to create cohesion in Apple’s streaming-music options.” Congratulations and good luck Ian Rogers!
The Beats by Dre website describes joining the Apple family with a brief (and somewhat poetic) timeline of how digital music and Apple have evolved and influenced each other. It ends by saying, “The products we build together will allow us to reimagine sound once again and to continue this great tradition of bringing imagination to life.”
The message in its entirety: