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Nielsen and Billboard released their mid-year music industry report. On-demand streaming audio is up 50% – the largest percent change in all the categories covered. The chart below says it all:

Streaming Numbers

Current Music Offerings

It is no surprise the biggest tech companies are positioning themselves to capture the streaming market within their ecosystems. Here is where they sit today:

Apple offers iTunes Radio, Beats Music (recent purchase)
Google offers YouTube, Google Play All Access, Songza (recent purchase)
Amazon offers Prime Music (launched last month)
Microsoft offers Xbox Music
Facebook connects with many of the streaming services but does not offer its own… yet?
Twitter appears to be seeking a music partnership or purchase, but nothing yet. Twitter Music lands you here.
Yahoo offers video but no announcements about music streaming.

Spotify and Pandora are the leaders for On-demand streaming and Internet Radio respectively. Some say they are too big for an outright purchase by a Tech company. They are still not profitable today, but both say scaling up with more subscribers will enable profitability.

Below is the Nielsen report in more detail: