Jimmy Iovine and Eddy Cue were interviewed at the Re/code conference hours after Apple announced the purchase of Beats and Beats Music (hmmm, coincidence that the announcement happened while a respected Tech analysis conference was underway?). Interviewed by the expert team of Walt Mossberg and Kara Swisher, the following are some notable responses by Jimmy Iovine and Eddy Cue:
- Iovine: We don’t think about competition. We run our race. Apple has a lot of information about what people listen to, we’re going to use that.
- Iovine: From what I understand in the tech business, you get to try something out for awhile before you figure out if it works.
- Cue: We’re keeping the Beats brand.
- Iovine proclaims Beats Music has 250,000 subscribers.
- Iovine: People will pay for an experience, not access. Spotify needs to push curation as well.
- Cue: There’s a lack of respect between the two sides. Tech guys think what Hollywood does is easy. And the tech business thinks that Hollywood doesn’t get what tech has done for them — CDs, DVDs, etc. There’s been a lack of appreciation for the work that each side does.
- Cue: Beats Music is available for Android and Windows Phone and we expect it to continue to be.
- Cue: We love Beats for 3 reasons:
- 1) Talent. Jimmy is the most talented person I’ve met in the music business. Dre is great. Team is great.
- 2) Their headphones are awesome. “They’ve done an amazing job of making the audio and making it sound incredible.”
- 3) Beats Music. Subscription music done right.
- Iovine: We’re in America. Spotify should have 10 million people in America. Not worldwide.
So it took Spotify about 6 years to reach 10 million paying subscribers. Might Beats Music get there in 1 year, 3 years, 5 years?? Stay tuned.