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10 days ago, Beats Music released an iOs update that enabled you to subscribe through iTunes, also called an In-App Purchase. This strategy appears to have worked, at least 10 days in.  I’ll let the images below do the talking, but to summarize, after the update, the Beats Music App ranking in iTunes went from:
17 to 1 for U.S. Music
256 to 6 for U.S. All Categories
and has been there for over a week.
The power of iTunes in-app purchase…

Music Ranking:
iTunes Music Ranking

All Category Ranking:
iTunes All Category Ranking

Rank history since iOs update:
iTunes Rank since update

Rank history since launch:
iTunes Rank History since launch