Imagine creating a thing that brings about intense emotion – hated and abhorred by some, while others love and adore the thing. I’m thinking about John Steinbeck’s novel The Grapes Of Wrath. It is 75 years old today. In its day, it was banned and burned in some communities, AND simultaneously, it won a Pulitzer prize and continues to be revered for its timeless insights.
Making art that some love and others hate is truly a testament to the arts’ strength, lasting impact, perhaps even depth. The Grapes Of Wrath has gone on to become an american classic in every sense of the phrase. Read it, it’s worth it.
This got me thinking about Beats Music and the streaming-music-subscription-service ecosystem in general:
There is competition (Spotify, Google, Rhapsody, Rdio, Deezer, YouTube is coming!) – yes.
There is frustration (artists not understanding payments, record companies sour on streaming) – yes
There is confusion (consumers unsure what streaming really is) – yes.
There is praise (users proclaim love in social media) – yes.
There is tolerance (music companies are seeing increases in consumption) – yes.
There is joy (when you can access and share that song you needed right now) – yes.
There is hate (when the connection is bad and the song stops playing) – yes.
There is money (investors have put their money in support of streaming) – yes.
There is discussion (Musexpo devoted a panel to streaming music) – yes.
So, using a healthy imagination, Beats Music along with its compatriots in the music-streaming world could be seen as an ever-evolving (artistic?) business. Some will love and some will hate, and if they can infiltrate the masses (of people) in the way The Grapes Of Wrath has, success looms large.