Since the launch of Beats Music, the Oscar’s, the Super Bowl and the Grammy awards have all past – three of the biggest televised media events in the U.S.. Beats Music has been tweeting throughout all of these, averaging about 20 tweets per event (18, 22, 23 respectively).
During the Oscar’s, Beats Music tweeted 18 times. Compare this with Spotify which had 5 tweets and Rdio which had 1. Beats is obviously making it a directive to talk and spread and create Oscar related music playlists.
Subscriber numbers to Beats Music is not available, but their Twitter followers have grown to 48,764.