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If you’re the kind of person who pays ~$1,000/year for cable and refuse to spend ~$100/year on a great music service, you and I look at the world very differently from one another.

CEO of Beats Music, Ian Rogers, wrote the above quote on his personal blog.  Make no mistake, Rogers is clear about his passion for music and the space it takes up in defining moments of life.  He is carrying this ethos to the fundamental business plan of Beats Music.

Jordan Crook recently wrote a short review for TechCrunch concluding, “not sure it’s worth a $120 investment each year.”

Once again, Rogers makes his point about the value proposition of Beats Music with a response and exchange on Twitter:

Twitter talkConclusion – Rogers is not wavering from the belief that if you pay for visual entertainment, there should be a business in charging for music.