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Did the Super Bowl ad help Beats Music spread the word?  Not sure.  Active users and sign-ups are not available, but I tracked their social media followers from before and after the super bowl.  Although Facebook has more than 3 times the followers of Twitter and Instagram, Instagram had the biggest increase after the Super Bowl – about 21%.
percent increase

If you’re keeping track, total followers: FB = 150,254; Twitter = 43,219; Instagram = 38,318