Beats Music launches in the United States TODAY.
The angle Beats Music is flying toward is curating great playlists for you. So when CEO Ian Rogers says there is not much competition in the space which Beats Music is setting its sites on, you realize that many of the other services (Spotify, Rdio, Google Play All Access, Rhapsody) get you the music you know you want, but Beats Music wants to delight you with the next song that you didn’t know was coming.
In this interview with The Verge, Rogers explains that the Beats Music editorial staff is dozens deep. In part, they are the ones informing which music catalogs to have available. Large amounts of music in each genre does not necessarily mean the best music of that genre.
Since today is the launch, a seven step guide to Beats Music is in order.